Business Development Consulting
Soft launch QA management
UI/UX management & analysis
Tag Management (google tag manager)
Monthly reporting and analysis (includes Google Analytics account buildout)
Collaboration with internal teams and third parties
Management of online presence/domain authority
Campaign & Ad group targeting and bid settings adjustments
Tightening of Ad group keyword themes
Keyword Bid Adjustments & Analysis
Modifications to contextual and display Ad copy
Adjusting, adding or removing keyword match types
Turning off low-performing keywords
Increasing bids on keywords that are getting close to the first page
Adding select non-performing keywords to negatives lists
Ensuring the overall success of the account by reaching KPI’s
Audience segmentation
Advanced targeting strategy & implementation
Split testing ads for optimal performance
Advanced bid strategy & implementation
Building out new landing pages
Long-tail keyword research
Competitive landscape analysis
Remarketing setup, analysis & optimization