Your Law Firm’s ability to convert a lead into a client is a sum of all aspects of your sales funnel working together.
You should consider your ability to successfully TINC (Track, Intake, Nurture and Convert) leads that are driven to your website before you decide whether Google Ads is a good fit.
Track where the form leads and phone calls are coming from with Phone analytics, Google Analytics, CRM’s (I.e Hubspot, Salesforce etc.) and other third party tracking / re-marketing mechanisms.
Intake refers to answering incoming calls when they come in, getting back to form leads with phone calls in a timely manner, and the general process for a new lead when they initially make contact with your Law Firm.
Nurturing your leads is critical to fostering the kind of relationships that lead to consistent 5-star Google reviews. Small Firm’s can rely on third party tools that can help with facilitating this important aspect of your sales funnel.
Converting leads is the result of sending targeted case types through your sales funnel successfully. The person who answers the phone first will have the biggest impact on your Firm’s ability to convert so long as the leads are targeted.
Our highly experienced Ad Strategists can help you determine whether you should primarily focus on driving leads, promoting your brand or re-targeting a preexisting audience.
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