Choosing Your Ad Strategy

Research & Strategy

Choosing Your Google Ads Strategy

To determine if Google Ads will be a good fit for your Law Firm, there are several things to consider. Your Law Firm’s ability to convert a lead into a client is a sum of all aspects of your sales funnel, and this process is slightly different when Google Ads enters the equation.

It’s for this reason that you should first assess your ability to successfully TINC (Track, Intake, Nurture and Convert) the leads that are driven to your Law Firm before considering whether Google Ads is a good fit (Hover For Details).

Track where the form leads and phone calls are coming from with Phone analytics, Google Analytics, CRM's (I.e Hubspot, Salesforce etc.) and other third party tracking / re-marketing mechanisms.

Track

Intake refers to answering incoming calls when they come in, getting back to form leads with phone calls in a timely manner, and the general process for a new lead when they initially make contact with your Law Firm.

Intake

Nurturing your leads is critical to fostering the kind of relationships that lead to consistent 5-star Google reviews. Small Firm's can rely on third party tools that can help with facilitating this important aspect of your sales funnel.

Nurture

Converting leads is the result of sending targeted case types through your sales funnel successfully. The person who answers the phone first will have the biggest impact on your Firm's ability to convert so long as the leads are targeted.

Convert

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Consult With an Ad Strategist

Discuss your advertising goals with an experienced Google Ads manager, and identify the most effective Ad Strategies for your Law Firm.

Your advertising strategy will determine whether you should primarily focus on driving leads, promoting your brand or re-targeting a preexisting audience.

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