Slow And Steady Wins The Race
Take a methodical approach to competing with your peers by creating a competitive landscape analysis.
This will provide you with valuable information about which keywords your competitors are spending money on and how much they are spending. Once you have a chance to determine the level of competitiveness in the locale you want to run Ads, you can use that information to determine how aggressive your initial bidding strategy should be.
Build your quality scores and compete with your competition head to head.
Put your focus on relevant keywords with high click-through rates that are NOT being bid on by your competitors.
By taking a proactive approach, you can break into your respective market in short order
Consult With an Ad Strategist
Discuss your advertising goals with an experienced Google Ads manager, and identify the most effective Ad Strategies for your Law Firm.
Our highly experienced Ad Strategists can help you determine whether you should primarily focus on driving leads, promoting your brand or re-targeting a preexisting audience.