Adobe Analytics excels foremost at site optimization, and second most at delivering customer experience. With a focus on external integrations and micro–segmentation, the larger Adobe Marketing Cloud is laser focused on helping clients gain deep insight into the customer experience across all funnel touchpoints.

Adobe Analytics allows your team to receive highly customized reporting and a deeper level of measurement complexity. The biggest hurdle of Adobe Analytics implementation is that it requires a highly technical team; this is where SYZYGY comes in. Our highly trained Adobe Architects have on average 8 years of Adobe implementation experience and can work with your internal teams to implement Adobe Analytics.

The advantage of Adobe Analytics here lies primarily in customized, complex reporting; insights can be customized to hyper-granular and -specified levels, which is a feature not natively available in other enterprise analytics solutions (namely Google Analytics 360 — this level of customization would require leveraging additional Google Marketing Platform products like Data Studio, or extended Google products like Google Cloud Console). Adobe’s data library is strong as well, informed primarily by data collected from Adobe’s tool and server technology installation. Adobe Analytics customers are able to leverage this audience data to inform marketing campaigns. Adobe Analytics’ detailed, customizable reporting may be a prioritized benefit for brands focused more on robust analytics.

Adobe Analytics has an extensive network of third party product integrations with a portfolio of over 200 integration partners. With partners like Hootsuite, Invoca, and Bright Edge, Adobe Analytics offers high flexibility in integrating external data into your site analytics instance. Through tools like Analysis Workspace and Report Builder, users are able to integrate elements like email and voice data into their site performance and funnel reporting.

Adobe Analytics shines when it comes to customized, hyper–granular reporting. The specification possible during initial discovery and setup is unparalleled by the standard offerings of Google Analytics 360. This in depth reporting allows brands to be incredibly specific about the depth and details of the dimensions and metrics they would like to measure, and provides ample opportunity for customized dashboarding and actionable reporting at a level with which the standard reporting in Google Analytics 360 cannot compete. However, it’s important to note that this hyper–specificity requires a large effort up front during the initial discovery and implementation phase, and limits flexibility as brands continue to grow and evolve. If budget is a deprioritized concern, Adobe Analytics’s reporting capabilities are arguably the best in the industry.

Adobe offers three tiers of service, each with customizable features in an a la carte format. A yearly subscription to the most basic tier of service begins at $30,000 per year, and scales up to $500,000 per year depending on the features your company requires. On average, mid–sized companies typically spend $200,000 per year for a robust measurement program complete with a handful of highly customized reports.

The contract price for Adobe Analytics does not include any training hours, but Adobe does offer both in-person and remote trainings for an additional fee, which can be scheduled in advance and fall within the $1000 – $3000 per person price range. Adobe also offers a 24/7 support line, and a free library of short tutorial videos for specific tasks (ex: “Understanding traffic conversion metrics”). These videos are easily digestible at an average of 3–7 minutes long.