Welcome to SYZYGY.

SYZYGY continuously monitors Google Ads accounts for statistically significant patterns. When something noteworthy comes up, SYZYGY makes an improvement backed up by real data. We pride ourselves on being one of the premier PPC Management choices among Attorneys and Law Firms throughout the southwest.

The competitive nature of the legal industry means that many areas of law experience high traffic volume in the form of traffic spikes, due to large numbers of people visiting a given website at one time. These traffic spikes can cause a website to slow down or even time-out altogether. This is why SYZYGY hosts all client campaigns on high-speed, dedicated servers that are equipped to handle server load spikes that would crash a website traditionally hosted on a shared server.

We asked Attorneys what they love best about doing business with SYZYGY, and the answer stuck out like a sore thumb. It was our ability to maintain transparency throughout our business relationships. This level of transparency has proven to be one of the key pillars to our success and continues to be one the best ways to build strong, trustworthy relationships.

We offer a competitive pricing structure that is arguably one of the most straightforward in the industry. In the spirit of transparency, we have no qualms about sharing our pricing model with anyone who’d care to listen. We charge a basic monthly management fee based on the projected Ad spend for the upcoming month. The monthly management fee includes the following:

• • Campaign & Ad group targeting and bid settings adjustments

  • Tightening of Ad group keyword themes

  • Keyword Bid Adjustments & Analysis

  • Modifications to contextual and display Ad copy

  • Adjusting, adding or removing keyword match types

  • Turning off low-performing keywords

  • Increasing bids on keywords that are getting close to the first page

  • Adding select non-performing keywords to negatives lists

  • Ensuring the overall success of the account by reaching KPI’s

  • Audience segmentation

  • Advanced targeting strategy & implementation

  • Split testing ads for optimal performance

  • Advanced bid strategy & implementation

  • Building out new landing pages

  • Long-tail keyword research

  • Competitive landscape analysis

  • Remarketing setup, analysis & optimization

Google Ads Management is just one (very important) piece of the puzzle. SYZYGY offers a full suite of digital marketing solutions that can seamlessly integrate into your overall digital advertising strategy.

• • Graphic Design / Branding

  • Social Media Management

  • Blog / Article Writing

  • Backlink Building

  • Website Design

  • Reporting

Our custom Google Ad account audits identify structural concerns, wasted spend and performance-based opportunities for your campaigns. Some of the benefits include:

• Better visibility and control into how your Ad dollars are being spent

• Increased conversions, sales & growth

• Higher Ad Quality Scores

• Lower CPA (cost per acquisition)

• Eliminate wasted spend and inefficiencies

• Better budget allocation according to business needs

• Better insights into how SEM contributes to business’ overall success