Google is rolling out a new look for call-only ads which is said to help drive higher quality leads. The updated layout for call-only ads displays the business’s phone number at the top, while business name and headline is now placed below the phone number in smaller text.
The previous layout highlights much more of the ad copy, taking the focus away from the Phone Number. Looking at these ads side by side, it becomes clear why the new layout converts at a higher rate. This change is sure to make a positive impact over the long term in accounts that take advantage of Call Only ads.
The updated layout for call-only ads displays the business’s phone number at the top, while business name and headline is now placed below the phone number in smaller text. The phone icon is now more prominent also. So there’s absolutely no mistaking these ad units for call-only ads.
Google says that, in testing, the new call-only ad design has had a positive impact on phone calls and conversions while keeping costs down for advertisers. You can read more about the change in Google Ad’s Help Section.
“On average, advertisers with the new call-only ads design have seen a 14% increase in phone calls, a 16% increase in call conversions and better cost efficiencies with an 8% decrease in overall paid clicks. The new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.”
Call-only ads that are already in place will be automatically switched over to the new design this week. There is no additional action needed on the part of advertisers.
This article has been brought to you by SYZYGY, a full service Digital Advertising & Analytics Agency, working exclusively with Attorneys and Law Firms.
Brandon Speagle PPC Manager, Author, MDDS SYZYGY — Google Ads For Lawyers