Google Ads
syzygy

Full-Service Digital Advertising

Website Design
Google SEO
Legal Writing

Creates Successful Google Ads Campaigns...
Drives Only The Cases You Want...
Earns You More 5-Star Google Reviews..
Generates Sustainable Long-Term Growth...
SYZYGY

Leads From Converted Clicks

Cases From Converted Leads

Total Settlements

SYZYGY Digital Advertising Solutions

Google Advertising For Lawyers
Website & Landing Page Design
Search Engine Optimization (SEO)
Blog / Legal Writing, Publishing & Social Media

Estimate Your ROI

TINC (Track, Intake, Nurture and Convert)

To determine if Google Ads will be a good fit for your Law Firm, there are many things to consider. Your Law Firm’s ability to convert a lead into a client is a sum of all aspects of your sales funnel, and this process is slightly different when Google Ads enters the equation.

It’s for this reason that you should first assess your ability to successfully TINC (Track, Intake, Nurture and Convert) the leads that are driven to your Law Firm before considering whether Google Ads is a good fit.

Track where the form leads and phone calls are coming from with Phone analytics, Google Analytics, CRM's (I.e Hubspot, Salesforce etc.) and other third party tracking / re-marketing mechanisms.

Track

Intake refers to answering incoming calls when they come in, getting back to form leads with phone calls in a timely manner, and the general process for a new lead when they initially make contact with your Law Firm.

Intake

Nurturing your leads is critical to fostering the kind of relationships that lead to consistent 5-star Google reviews. Small Firm's can rely on third party tools that can help with facilitating this important aspect of your sales funnel.

Nurture

Converting leads is the result of sending targeted case types through your sales funnel successfully. The person who answers the phone first will have the biggest impact on your Firm's ability to convert so long as the leads are targeted.

Convert

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Exclusively For Law Firms

Cross-industry advertising is fine when the level of competitiveness is low, and the opportunities are many. However, when the business is a Law Firm, the level of competitiveness can be fierce. This level of competition requires the attention of specialists.

SYZYGY is a team of highly experienced attorneys, paralegals, Google Advertising specialists, and legal writing professionals who have all worked for Law Firms. We understand what it takes to give your Law Firm a competitive edge.

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